Service 04

Branding & Visual Identity

Distinctive identities that resonate: logo, type, colour and the rules that keep them consistent everywhere.

What’s included

Everything you need, nothing you don’t.

  • Brand discovery and positioning
  • Logo design with responsive variants
  • Typography and colour system
  • Iconography and illustration direction
  • Social media and presentation templates
  • Brand guidelines document
  • Export pack in every format you will need
  • Website design tokens ready for build

Our approach

How we do it

A brand is a promise repeated consistently. We design identities that are simple enough to remember and systematic enough to apply without a designer in the room.

Positioning before pixels

Who you are for, what you do differently, and how you want to be remembered. Short workshops and sharp questions produce a brief that every visual decision can be tested against.

Systems that scale

A logo is a small part of an identity. Typography, colour, spacing, photography style and tone of voice carry the brand across a website, a pitch deck and a van. We design the system and document it.

Made for the web

Because we build websites too, every identity ships with design tokens and component guidance, so what you approved in the guidelines is exactly what renders in the browser.

Outcomes

What you can expect

1

source of truth for colours, type and spacing

Variants

of your logo for every size and context

Guidelines

that keep the brand consistent

Tokens

ready for your website build

FAQ

Questions we hear a lot

We already have a logo. Can you keep it?

Often, yes. A refresh that keeps equity and fixes what does not scale is frequently the right call.

Do you provide print files?

Yes. Vector masters, print-ready colour profiles and a guide to using them.

How does branding connect to the website?

We deliver design tokens, so the identity becomes the website’s code rather than something approximated later.

More services

Pairs well with

Free website check

Start with the facts.

Run the free check on your current site: security, search, accessibility and speed basics in about 20 seconds. Then we can talk about what is actually worth doing.

Want a person to look? One-off audits from £400, at a fixed fee.

Ready to start?

Let’s build something great together.

Book a free 15-minute consultation. We will listen, ask the right questions and tell you honestly what we would do first.

Prefer email? sales@zenotia.com